On January 26th Arbitron released a report on consumer attitudes to in-store video. Entitled "Consumer Interest and Acceptance of Video Displays in Retail Environments", it draws a number of positive conclusions with regard to customer receptivity to in-store television.
Clicking here will take you to the full report from aka.tv, but the short version is:
One in three Americans have watched in-store video (considering practically that number of Americans go to Wal-Mart every week, this isn't really surprising).
One in ten shoppers make a habit of watching retail video.
More than three quarters of retail video viewers find the screens helpful.
More than half of retail video viewers think that more stores should install video displays.
Given the choice, 42% of retail video viewers would prefer to shop at atore that has video displays vs. one without.
While these numbers aren't as staggering supportive of in-store video installations as Arbitron would like us to believe, they are still good news considering that the majority of Americans have only been exposed to in-store video at this point in the visually cluttered Wal-Mart TV environment, and with the Wal-Mart advertising driven content model. I'm actually surprised that it tested as well as it did.
Thanks to aka.tv for this information.
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