I've been in Las Vegas for the past couple of days attending the GlobalShop conference, taking meetings and looking around for what's new and interesting in retail.
At the show, digital signage technology is demonstrating that it is maturing - there were few big new innovations that I discovered, but it is clear that there are now 15-20 major software companies that have robust, powerful and stable applications - and can show real-life installs to prove it. As well, plasma is becoming harder and harder to find as LCD screens are now available in larger sizes - up to at least 60“, with bigger ones on the way.
Content, on the other hand, is still a mystery to many players. More on that in an upcoming entry.
Wandering around the Strip, it is clear that the latest and greatest in digital signage technology is on display here. Speaking with many of the media player and software vendors, the biggest 'whales' (to use Vegas terminology) are the gaming companies - from the biggest LED spectaculars along the Strip to some really cool installs inside - cost appears to be no object to these image conscious venues.
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